Fillyourschedule
Consistent, predictable, controlled patient acquisition — building trust and converting new patients.
Why it matters
In most plastic surgery clinics marketing “just happens” — but it isn’t run as an integrated system embedded in how the clinic works day to day. That leads to the same cycle: strong months → drop → panic → one-off campaigns → drop again.
The most common consequences of not having a structured system:
• Unpredictable flow of new patients (good periods, then silence)
• Dependence on referrals, seasonality and “luck”
• Budget spread thin (campaigns without clear measurement and optimisation)
• Inquiries without decisions (the patient never reaches consultation / delays / chooses elsewhere)
In aesthetic surgery the patient isn’t buying a “procedure” — they’re choosing a person. Trust must be built before the first contact.
What’s the solution
The “New Patients” digital department is an end-to-end marketing system we build and integrate into your plastic and aesthetic surgery clinic. Its only goal is consistent, predictable, controlled acquisition — building trust and converting new patients.
This isn’t a one-off campaign that works for a while. It isn’t “just running ads” either.
The aim is an integrated system: reaching new audiences regularly, building trust before the consultation, and positioning the surgeon as the obvious choice.
And when the patient decides — your clinic is the first and natural place they turn to.
How the system is built (3 modules that work together)
In plastic surgery the patient chooses the person. So we aim for stable presence, clear explanation of procedures, demonstration of expertise, and a sense of safety — before the patient has even booked a consultation.
• steady, confident presence
• clear explanation of procedures
• demonstration of expertise
• a sense of safety
What we do:
• Video content strategy across Instagram, Facebook, TikTok and YouTube Shorts
• Educational content: risks, process, realistic expectations
• Videos that show how the surgeon thinks, the clinic’s standards, and real outcomes (where appropriate)
• A careful balance: professional and authoritative on one hand — accessible and easy to understand on the other
Result:
• Higher trust
• More qualified inquiries
• Less hesitation at consultation
• Greater readiness to decide — the foundation the whole system rests on
What you get (as a service)
You get the full integrated system — not separate “à la carte” services, but a working digital department for new patients:
• Strategy + content management
• Meta and Google ad management
• Conversion-focused website build/optimisation + tracking
• Ongoing management, analysis and optimisation driven by real data
Bonuses
Included at no extra cost while we work on the system.
Who it’s for
Suitable for plastic and aesthetic surgery clinics that:
• want a steady flow of new patients
• understand that trust is built before the consultation
• don’t want to rely only on referrals
• plan for long-term growth and scaling
• invest seriously in positioning and personal brand
Not suitable for clinics that compete mainly on price.
4,997 € + 10% commission on patients generated. A model built for long-term partnership and aligned incentives.
Frequently asked questions
Usually we start within the first few weeks, then optimise and scale the system month by month.
If you want us to implement, run and optimise a dedicated marketing system built to deliver predictable, consistent results — for about one-fifth the cost of an in-house marketing department…
And get access to our expertise from working with dozens of businesses in plastic and aesthetic surgery.
Apply below.
— Yasen Dzhenkov, Managing Director
Apply to work with Ads Doctors
Share a few details about your clinic and current marketing setup. We reply within one business day.