More patients.Predictable growth.Real results.

At your plastic surgery practice.

Consistent, predictable, controlled patient acquisition — building trust and converting new patients.

Why it matters

Why marketing without a system fails

In most plastic surgery clinics, marketing just happens — it isn’t run as an integrated system embedded in how the clinic works day to day.

In aesthetic surgery the patient chooses the person. Trust must be built before the first contact — yet without a system, the cycle repeats.

Without a system — money, time and effort are wasted.

SO, every rational business owner knows they have to do something.

They often go in one of those directions.

1. Try to manage it internally

More control, but limited time and decisions based on trial and error.

2. Work with freelancers

Lower cost, but fragmented execution and no overall strategy.

3. Hire one in-house marketer

More consistency, but limited capacity and no full-system expertise.

4. Work with a traditional agency

Better campaign execution, but no deep understanding of plastic and aesthetic surgery and no access to niche-specific insights.

All of these can improve parts of the problem, but none of them are a complete and robust system.

How the system is built (3 modules that work together)

3 modules working together

We built a system that covers every step — from building trust to converting a new patient.

I. Social media and organic content

(Building trust and authority)

What we do:

• Video content strategy across Instagram, Facebook, TikTok and YouTube Shorts
• Educational content: risks, process, realistic expectations
• Videos that show how the surgeon thinks, the clinic’s standards, and real outcomes (where appropriate)

Result:

• Higher trust and more qualified inquiries
• Less hesitation at consultation
• Greater readiness to decide — the foundation the whole system rests on

II. Paid advertising (Meta + Google)

(Controlling and scaling demand)

Meta ads (Facebook & Instagram):

• Campaigns with clearly structured messaging (no cheap tricks or “price bait”)
• Videos that demonstrate expertise and safety
• Precise targeting by procedure type and patient profile

Google ads (Search):

• Reaching people actively searching for specific procedures — high intent
• Capturing high-intent traffic and sending it to the right pages

Result:

• Predictable flow of consultations and a stable monthly stream of new patients
• Higher quality inquiries and control over scaling

III. Conversion and patient-flow management system (the backbone)

(Operational control)

In aesthetic surgery the path to a decision is longer — so control is critical. The goal is full visibility across channels and measurable improvements based on data — not gut feel.

What the system includes:

• Website as trust hub: dedicated pages per procedure, structured detail, clear next steps (inquiry / consultation)
• Tracking stack: Meta Pixel, Google Analytics, Google Tag Manager — behaviour, interest in procedures, campaign performance
• Connected journey: video → site; ad → procedure page; interest → inquiry → consultation

Result from the system:

• Clearer positioning, higher trust, better-qualified patients
• More predictable monthly flow and control over growth
• No more “guess marketing”

WHAT YOU GET

Not a service. A system.

You’re not getting a service.

1. 1:1 attention on your clinic

Everything is built, tested and adjusted around your specific case.

2. Deep industry-specific knowledge

We work only in medical marketing — with a strong focus on plastic and aesthetic surgery. We already understand patient behavior, pricing sensitivity and decision dynamics in this space.

3. Access to tools and infrastructure

You get access to systems, software and setups that are not available when working alone.

4. A full marketing team — without hiring one

Strategy, content, ads, tracking and optimisation working together, without the cost and complexity of building an internal team.

5. A system that keeps improving

Not campaigns that start and stop. A structure that gets better over time.

Integrated function

You’re getting a marketing function inside your business.

Strategy, content, ads, tracking and optimisation working together.

∞

Chaos→System→Predictable growth

Get access to a report from one of our clients with real numbers

Real results from real clinics

See the exact numbers from one of our partners — ads, consultations, conversions.

Get the report ›

Partners

What clients say

Unfortunately, we cannot share the names of our partners due to our agreement with them.

“

Our main issue was that patients would come in, but they were often unprepared and hesitant.

With Ads Doctors we started seeing a difference in the type of inquiries — people arrive better informed and more confident in their decision.

The process took time, but there is now a much clearer link between what we do in marketing and real consultations.

For me the most important thing is that trust is now built before the patient even enters the consultation room.

Owner and managing director, plastic surgery clinic – Sofia (5 surgeons)Unfortunately, we cannot share the names of our partners due to our agreement with them.

“

Before working with them we had an online presence, but there was no structure or consistency.

The system we built together put things in order — from content to how inquiries arrive and are handled.

The beginning was more intensive, but afterwards we started seeing a more stable flow of consultations.

It is now much clearer to us how patients make decisions and what our role is in that process.

Managing director, aesthetic surgery clinic – Sofia (2 surgeons)Unfortunately, we cannot share the names of our partners due to our agreement with them.

“

We needed marketing that matched how long aesthetic decisions take — not quick fixes.

The team mapped our patient journey, tightened our messaging, and made reporting understandable for us.

Consultation quality improved because people arrive with the right expectations.

That alignment between marketing and how we actually work in the clinic is what we were missing before.

Clinic director, aesthetic surgery practice – Sofia (3 surgeons)Unfortunately, we cannot share the names of our partners due to our agreement with them.

Criteria

Who it’s for

We only work with clinics where we have a real chance of success.

Do not apply to work with us if:

✕You’re looking for a quick “let’s try something” campaign
✕You’re not planning to grow your clinic over the next 5–10 years
✕You mainly compete on price

This is for you if:

✓You want a steady flow of new patients and understand that trust is built before the consultation
✓You don’t want to rely only on referrals, seasonality or luck
✓You want clarity on where patients come from and why they choose you

Pricing

Transparent pricing

A model built for long-term partnership and aligned incentives.

4,997 €/ month

+ 10% commission

4,997 € + 10% commission on patients generated. A model built for long-term partnership and aligned incentives.

Included

Bonuses

You get them at no extra cost when working on the system.

Free997 €

System for booking more consultations by phone and chat (Plastic Surgery)

Scripts and flows that turn calls and chats into booked consultations.
Built for front desk teams who need a repeatable process.

Free997 €

System for confident on-camera presence (Plastic Surgery)

Framing, lighting, and delivery cues so you look credible on video.
Fewer reshoots and content that works on landing pages and ads.

Free597 €

Playbook for motivating and organising your team for a shoot day

Roles, checklists, and timing so the day runs without chaos.
Helps your team show up prepared and confident.

Questions & answers

Frequently asked questions

For us, measuring results is critical — not just to prove performance, but to improve it.

We set up several layers of tracking to make sure both sides have clarity from the moment traffic starts flowing.

This includes:

Google Analytics
Meta Pixel
CRM integration

We also identify and fill in any important data gaps, so nothing meaningful is left untracked.

The goal is simple: both of us should know where people are coming from, what is driving their decision, and what is actually working.

That removes guesswork and allows us to improve performance based on real data.

The first step is understanding your business — how it operates, where the strengths are, where the weaknesses are, and what your goals are as an owner or manager.

From there, we build the marketing plan. This usually takes around one week, depending on the pace of communication and access to the information we need.

Once the plan is ready and the systems required for our work are set up, we move into content production, first posts, and first campaigns. That usually happens around the 30-day mark.

From there:

Paid advertising usually starts producing results around two weeks after the ads go live
Organic content takes longer and usually needs at least two months to start building momentum

Organic is slower at the beginning, but over time it becomes one of the most stable and reliable sources of new patients.

It may feel slower upfront, but on a 10-year time horizon for your business, this is the fastest way to build something durable.

Yes.

The system works best when the clinic is involved — especially in content and in the process of handling patient inquiries.

Everyone on the team is welcome to be involved in the content.

That said, involvement does not need to be chaotic or time-consuming.

We structure the process so the clinic participates where it matters, without disrupting day-to-day work more than necessary.

First, we build a bespoke marketing system for your clinic, not a one-size-fits-all service.

Second, we work only in medical marketing — specifically plastic and aesthetic surgery.

That gives us a much deeper understanding of the patient journey, the decision-making process, pricing sensitivity, and the right way to position these services.

We are not starting from zero every time.

We already understand the business logic of the industries we work in.

We do not apply a one-size-fits-all system.

What we do is take proven fundamentals and build a bespoke structure around them so that it fits the short-term and long-term needs of your business.

The goal is not to force your clinic into a rigid model.

The goal is to create a structure that works with the way your business operates and supports the way you want it to grow.

We try to require as little of your time as possible, but some level of involvement is necessary.

The main face of the business — usually the owner or manager — should expect to spend around 10 to 15 hours per month.

That usually goes into:

Strategy discussions
Reviewing content ideas
Appearing on camera when needed

For team members, the time commitment is usually much lower.

In most cases, they are only involved around content production, which typically means:

2 to 3 hours to prepare for the content day
2 to 3 hours for the actual shoot on content day

Usually, no.

In most cases, we work with the systems you already have in place.

If for some reason your current setup is very outdated or clearly unfit for the work that needs to be done, we will help you find the right solution.

If a change is needed, we can also introduce you to one of our partners so the transition is as smooth as possible.

We usually advise partners to start with a relatively controlled budget — typically around €50 to €100 per day.

That is enough to start generating meaningful data and understand how the system behaves.

Once traffic is flowing and the return on investment becomes clear, the logical next step is to scale the budget.

In practice, that usually means increasing spend until one of two things happens: • the system needs to be improved further • the clinic reaches a capacity limit and needs to expand