Fill the scheduleStrengthen the brandIncrease the profits

For us, measuring results is critical — not just to prove performance, but to improve it. We set up several layers of tracking to make sure both sides have clarity from the moment traffic starts flowing.

This includes:

• Google Analytics
• Meta Pixel
• CRM integration

We also identify and fill in any important data gaps, so nothing meaningful is left untracked. The goal is simple: both of us should know where people are coming from, what is driving their decision, and what is actually working. That removes guesswork and allows us to improve performance based on real data.

The first step is understanding your business — how it operates, where the strengths are, where the weaknesses are, and what your goals are as an owner or manager.

From there, we build the marketing plan. This usually takes around one week, depending on the pace of communication and access to the information we need. Once the plan is ready and the systems required for our work are set up, we move into content production, first posts, and first campaigns. That usually happens around the 30-day mark.

From there:

• Paid advertising usually starts producing results around two weeks after the ads go live
• Organic content takes longer and usually needs at least two months to start building momentum

Organic is slower at the beginning, but over time it becomes one of the most stable and reliable sources of new patients. It may feel slower upfront, but on a 10-year time horizon for your business, this is the fastest way to build something durable.

Yes. The system works best when the clinic is involved — especially in content and in the process of handling patient inquiries. Everyone on the team is welcome to be involved in the content.

That said, involvement does not need to be chaotic or time-consuming. We structure the process so the clinic participates where it matters, without disrupting day-to-day work more than necessary.

First, we build a bespoke marketing system for your clinic, not a one-size-fits-all service. Second, we work only in medical marketing — specifically dental and plastic surgery.

That gives us a much deeper understanding of the patient journey, the decision-making process, pricing sensitivity, and the right way to position these services. We are not starting from zero every time. We already understand the business logic of the industries we work in.

We do not apply a one-size-fits-all system. What we do is take proven fundamentals and build a bespoke structure around them so that it fits the short-term and long-term needs of your business.

The goal is not to force your clinic into a rigid model. The goal is to create a structure that works with the way your business operates and supports the way you want it to grow.

We try to require as little of your time as possible, but some level of involvement is necessary. The main face of the business — usually the owner or manager — should expect to spend around 10 to 15 hours per month.

That usually goes into:

• Strategy discussions
• Reviewing content ideas
• Appearing on camera when needed

For team members, the time commitment is usually much lower. In most cases, they are only involved around content production, which typically means:

• 2 to 3 hours to prepare for the content day
• 2 to 3 hours for the actual shoot on content day

Usually, no. In most cases, we work with the systems you already have in place.

If for some reason your current setup is very outdated or clearly unfit for the work that needs to be done, we will help you find the right solution. If a change is needed, we can also introduce you to one of our partners so the transition is as smooth as possible.

We usually advise partners to start with a relatively controlled budget — typically around €50 to €100 per day. That is enough to start generating meaningful data and understand how the system behaves.

Once traffic is flowing and the return on investment becomes clear, the logical next step is to scale the budget. In practice, that usually means increasing spend until one of two things happens:

• the system needs to be improved further
• the clinic reaches a capacity limit and needs to expand